Wednesday, July 20, 2016

6 Steps and 6 Days to an Effective Content Strategy: Day 6

Jazz is almost ready to implement her content marketing strategy. Just one more important step before she's ready to go. Step 6: Don't forget documentation! CMI and MarketingProfs' “B2B Content Marketing: 2016 Benchmarks, Budgets, and Trends-North America” found that among the most effective B2B content marketers, 53% have a documented content marketing strategy; among the […]

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