Thursday, June 9, 2016

Sometimes You Really Shouldn't Connect With Your Audience

Most of the time I exhort the audiences I speak to-students, clients, conference attendees–to identify, analyze and work hard to connect with their various audiences. It's Marketing 101 and, generally, it makes good sense. But, I recently came across an example of when connecting with your audience might be at cross-purposes with an organization's mission […]

No comments:

Post a Comment