Thursday, March 24, 2016

Yes You Can: Measure the Effectiveness of Your MARCOM Efforts!

Recently we discussed the challenges of determining the effectiveness of a marketing campaign. We cited a McKinsey & Company report showing that many companies don’t make any effort whatsoever to measure the success of their marketing efforts, and we discussed that there is a variety of variables that can make objective comparisons difficult. However, rest […]
                    

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