5 Steps to a Strong Employer Brand

We've written previously about the importance of employer branding and why consistency and coordination between the marketing arm and the HR arm are crucial to ensure alignment. In this post, we're going to look at a practical, step-by-step approach to building that brand by applying some fundamental branding tips in the context of employer branding. […]

                    

School days of 1923: Not so different than now - Elmira Star-Gazette

Elmira Star-Gazette

School days of 1923: Not so different than now Elmira Star-Gazette Tests included algebra, geometry, shorthand, English, Spanish, Latin, biology, bookkeeping, geography, history, trigonometry, typewriting, physics, chemistry, economics, French, commercial law and business writing. The graduation banquet was held June ...

Big Names, Big Reputations, Big Titles and a bit of Magic - Booksellers.co.nz

Booksellers.co.nz

Big Names, Big Reputations, Big Titles and a bit of Magic Booksellers.co.nz A blend of NZ business writing and autobiography, with lashings of coffee table book (pun gleefully embraced) is, in Paul's words, “capable of changing the way NZ business books are presented. It captures the beginnings of NZ's coffee culture and ...

The Ultimate Business-Writing Checklist: How to Ensure Customer Trust and Sales - CT Post

CT Post

The Ultimate Business-Writing Checklist: How to Ensure Customer Trust and Sales CT Post If you're an entrepreneur, chances are, you have control over your professional life, but you still have to make many stressful decisions. To minimize the stress of writing, check out the following 61 questions to improve your business-writing skills ... and more »

The Ultimate Business-Writing Checklist: How to Ensure Customer Trust and Sales - Entrepreneur

Entrepreneur

The Ultimate Business-Writing Checklist: How to Ensure Customer Trust and Sales Entrepreneur If you're an entrepreneur, chances are, you have control over your professional life, but you still have to make many stressful decisions. To minimize the stress of writing, check out the following 61 questions to improve your business-writing skills ...

Contributed Content and Thought Leadership: Two Ingredients for Great Media Coverage

Marketers are often on the lookout for opportunities for free publicity, and why not? Marketing can be expensive, and it's hard to beat free when it comes to getting bang for your buck. While some businesses have found success in outlandish publicity stunts, we certainly don't recommend such a dramatic approach, especially for those working […]